Facebook is the most popular and indisputably the biggest social network in the world. Even if, by any chance, you find a way, to sign the entire population of China for your new social platform, you are not going to shake Facebook’s throne. Yet, how about the future of Facebook? What is going to happen?
What was that saying, about young, future, and the world? Well, according to the findings of the GlobalWebIndex, there is a reason for Facebook to worry about its future. Besides the 9% drop at the beginning of this year, Facebook is not being perceived as the popular choice among the young.
How young exactly? Well, we are talking about a particular group between 16 and 19. It turns out that for these teenagers, Facebook comes after YouTube, Instagram, Twitter, and Snapchat, at their priority list. What is this supposed to mean? Facebook is a middle aged network?
What is going to happen to all those teenagers once they get old? They are going to stick to their youthful choices, or they are going to embrace Facebook? Either way, Facebook has to apply some teenage-friendly changes, but which ones? The Snapchat is still not for sale. At least, this was the case, two times before.
It is official. It is Google’s mobile way, or the highway. From now on, your tweets will be included in Google’s search results. Oh dear, what is that supposed to mean? To make the long story short, Google has detected a new marketing goldmine. This one is going to be a mobile one.
It is only a matter of time before the volume of mobile searches exceeds the “traditional” ones. People are using their mobile cyber pets more and more, like never before. Live with it and accept it, because there is no other option available. That is only the beginning of the “mobile tyranny”.
In case, you fail to comply with the new Google rules, for the mobile world, you will see your search capital melting. The trouble is that in order to maintain your website’s current search ranking position, you have to make sure there is an appropriate mobile version. Or else… Your search results will suffer.
There is no use to cry over the spilled mobile milk. Right? It is Google’s field, and Google rules are to apply, whether you like it or not. On the other side, you have to embrace the mobile side, which does not have to be necessarily negative for your business. Are there enough quality tweets?