Instagram is all about the numbers right now. Based on its unofficial, but more or less reliable statistics, there are more Instagram than Twitter users. Let us be a little bit more precise. More than 300 million Instagram users versus a little bit more than 280 Twitter birds. How could this be possible?
Well, we are a little bit lazy when it comes to googling about the history of social networks. But, we are pretty much sure that Twitter is older than Instagram. Now, we can go back to our most important question. What went wrong with Twitter? Well, to tell the truth Twitter was doing just fine.
However, in the same time Instagram has done better. As a matter of fact, since the March relatively new guy in the neighborhood has been able to achieve an impressive jump of new users from 200 to the current 300 million. On the other hand, Twitter was fighting hard to record new 40 million users.
Twitter has a new homework. The trouble with the curve is screaming for some thorough analysis in this case. What was so special about Instagram, and obviously so ordinary about Twitter? For what is worth, we sure hope that Instagram counts only the truly active users. Otherwise, what is the use?
This is what happens when you get too close to the sun. You get burned, sooner or later. On the other hand, you should not build your business “symbiosis” on someone else’s superpowerful brand. As you can see there are always two sides to each story, if not even more in this one. So, what happened?
Well, the Twitpic just got acquired by its name neighbor – no more, no less than the Twitter itself. For quite some time, Twitpic has enjoyed the powerful shade of the gigantic blue wings. However, it seems that Twitter has more than enough of this brand name similarity in its own backyard.
This takeover is closer to the subtle business elimination, than a fruitful teaming up. For what is worth, all you can do is to download your photo archive from the Twitpic, and say one last goodbye. The Twitpic should have known better, that is for sure. Now, its founder has to start with something completely different.
Do we have to provide some additional explaining for the moral of this story? If you are already planning to invest both your time and energy in a life changing startup make sure it is absolutely unique. Otherwise, you will never be quite sure that your idea, which relies on some existing well-known concept, has not already expired.
Just because we did not see it shoulder to shoulder with the iPhone 6 and iPhone 6 Plus, it does not mean it is not out there. Something is cooking in Apple’s kitchen. Something that got to do with the money, but in a quite different way. This is supposed to be a new function and entire new chapter for Apple.
Only for Apple? The biggest sharks in the social network sea are up to something, that is for sure. Apple works on its ApplePay, Facebook offers a money transfer option for its Messenger, and now Twitter gives us an additional option BuyNow. The social networks are obviously becoming the financial networks.
Is this a smart thing to do? If you have found the reliable signs on the road that people are looking forward to using the additional ways for transferring the money, then this is a win-win combination. On the other side, if the extra profit is all that matters here, then this can hit back like a boomerang.
At one point, we may easily say that enough is enough. Maybe, the social networks are pushing the very limit of our patience. Unfortunately, if you just cannot get enough whatever you do, then no one can help you. At the end of the day, we may easily forget what the social networks were all about at the very beginning.
There are so many things to help us or make us remember this year’s referendum in Scotland. One of them is definitely related to the unparalleled increase in the use of the social networks for the political purposes, such as this one. These were no ordinary elections, and this was no ordinary use of the social networks.
Without any exaggeration, we can say that Facebook, Twitter and YouTube literally melted due to the intensity of traffic and exchange of information prior and after the independence vote. On the other hand, it is worth mentioning that we have finally witnessed their true power first hand. Are we sure?
Well, it is one thing to influence an election year with posts and tweets, but it is a whole new level when you determine the very future of the new state or one kingdom’s structure. The guys, who know their line of work on these networks, have become extremely important just like any other participant in the campaign.
What is the moral of this story? Probably that you have to win in the cyber space first in order to ensure the results in the real world. How to achieve such a thing in the quickest possible way with the minimum of efforts possible is a completely different story. We need to find some Cyber Highlander to ask him this question.
Take a look at this map. What do you think about it? Are you surprised? Or, maybe you are pretty much aware of what is going in the world of social networks. Facebook rules in more than 130 countries with more than 1,3 billion users. Impressive. Expected or unexpected? What is happening with others?
We know what is your next question. What is happening with Google+ and Twitter? Well, this analysis is based on Alexa ranking. The trouble with the curve in this matter is that Google+ is treated as the inevitable and inseparable part of an entire Google network. Now, let see what is the matter with Twitter.
Twitter itself is the second largest social network in the world. However, the results about the popularity on the national level in a certain country tell us the different story. On the other hand, it is interesting to examine the situation related to social networks in certain countries such as China, Iran, or Russia.
These countries have their own national social networks. The funny thing about them, though, is that they are apparently not willing to conquer the world. On the other side, they jealously protect their national territories. Long live the king of the social networks empire Facebook. For how long?
Twitter Buy, you’re gonna make us cry. Oh, Tweet Buy Bye bye… We are not poetic, and this latest news from Twitter is so far from being an inspirational one. So, what happened? Unfortunately, Twitter could not resist the call of the wild capitalism and it is very likely to introduce the buy button option.
Does it really need that? You do not have to be a rocket scientist to figure out what is happening with the major IT league players such as Twitter, Amazon, Google, Facebook, and others. They are pushing the reasonable limits. They are changing their essential structures in the name of bigger profits.
The social networks plan to include online purchase options. Google plays with satellites and drones. What is happening? At some point in time, we will not be able to tell a difference who is who on the Internet. At the end of the day, you have that bitter question for all of them: is this really necessary?
Twitter wants to become more like Amazon. What is next? You can Tweet on Amazon? If there is no other way for the IT giants to realize a simple truth about online business, let them hit the wall. Let them learn the hard way. In the meantime, the new IT kids on the block less greedy will appear sooner or later. Better sooner.
This is undoubtedly one of the most popular quotes from the Mission Impossible movie. It has become the inevitable part of our urban culture. Who could have thought that this option will become the most important feature and even the true obsession for some of the biggest social networks in the world.
So, what is your first thought when you hear that Facebook is testing the self destructing messages and content? Facebook just cannot get over the Snapchat’s rejection? As you probably know the Snapchat did not even blink to a Facebook’s generous offer of $3 billion for a complete takeover.
On the other hand, it would be terribly wrong to think that Snapchat is all about its messages, which simply disappear after the certain period of time. However, for Facebook this seems to be extremely important to be able to set an expiration date on your messages. There has to be something bigger than that. Right?
The true power of Snapchat is in the number of its users. For the time being, this is the fastest growing social network in the world. Facebook already fights a serious battle with Twitter. It does not need one more enemy in the middle of it, that is for sure. The Snapchat will not self destruct, if Facebook wishes.
What is the difference between Viber and Skype? Well, after the recent updates you cannot fight the feeling that Viber has become the purple Skype. On the other hand, this is very similar to a situation when Twitter has become to resemble Facebook in an unprecedented way with is latest account’s page updates.
We do not say this as if it’s something wrong. We just want to know what is the main picture we are missing? Now, you can install the Viber on your desktop computer or laptop. You can transfer calls to your phone. In addition, you can make video calls, which is undoubtedly a great thing and change.
So, what is going to happen now? How these changes are going to affect our choice of the most preferred communication app? Are we on the same page when we say that the modern apps have become too much similar to each other? What is next? WhatsApp will introduce calls, as well.
Do you see the point? Nowadays, you can tell a difference between the apps more because of their colors, and less because of their features. However, there is a limit to your so-called clone updates. One day your app forgets who it really is. And then there is nothing left than to develop the brand new app.
It is nice to be important, but it is more important to be nice. Does this one sound familiar to you? We can easily apply this famous quote to a situation between Twitter and Twitpic. Do you have to be a rocket scientist to know who is important and who is just being nice in this story? You know the answers.
One fine day Twitter has decided that Twitpic will no longer exist. Just like that. Because they can. Because they do not like them any more. This sad story comes with a moral. It is a cozy thing to secure your business existence by providing complementary service for the huge systems. Twitter is definitely one of them.
While it lasted Twitpic was certainly thrilled to upload user’s pictures on Twitter. Their mistake was to allow themselves a luxury to get too close to the fire. They were simply burned. It comes without saying that the Twitpic is more than an appropriate name for their line of business. Yet, it is too close to Twitter itself.
The judges do not like when you are potentially confusing the customers. Twitpic was completely aware of it. That is why they have accepted to disappear without a protest when Twitter asked them to do so. The potential lawsuit in this matter is the lost battle for Twitpic from the moment one. It begins and it ends with a name.
Twitter is doing just fine. You do not have to be a rocket scientist to know that yourself. A little bit of drama with the Facebook over their game of the social networks throne here and there, but not such a big deal. On the other side, the great success comes with the great doubts and sleepless nights.
You know how it goes, don’t you? On the one hand, you have something called the user’s experience, no matter what it actually may mean. On the other hand, there is a constant pressure of the green wave, which makes you to question the users’ position all over again. What happens eventually?
We do not know where it is, but it’s definitely somewhere out there. The magical line or better to say boundary about the ad’s effectiveness you cannot dare to cross. Otherwise, the profits you are so desperately trying to reach will turn against you. This is the major threat for all social networks.
Eventually, it all comes down to what the users themselves have to say about certain changes and improvement of the features. We sure hope that the busy little marketing birds in Twitter know what they are doing. We know where the money is coming from. DO we know how much is enough?