Google is working on something useful, you are certainly going to be grateful for, called OnHube. So, what is this Google newbie OnHube all about? Well, in plain English, this is a smart router. Why should you need a smart router in your home, in the first place? Well, here is an obvious reason.
This smart router can organize your WiFi infrastructure and traffic at home. You probably have dozen of devices, which require the Internet at all time, but not with the same intensity. This is a problem Google has volunteered to fix. Google will set WiFi priorities on your behalf.
You will get the most optimal Internet speed for your most used devices, when you need it the most. When you put it like this, it really sounds like a good plan. Yet, it is in our nature to introduce some of the dark clouds of doubt. What is going to happen with our privacy?
It is a well-known fact that our home is our last line of defense. It would be a dumb thing to allow smart devices to occupy our homes. Who says that Google is not going to use this smart router for advertising purposes. Thank you, but no thank you Google, we are good just the way we are.
Have you ever wondered about a continent or a country with the fastest Internet on our planet? Probably you were, more than once. Yet, when it comes to this intriguing field, you just cannot avoid huge surprises. The first one is the global average speed of “only” 5 Mbps.
Now, you should know that there is only one country, which can guarantee an average speed greater than 20 Mbps for its citizens, and that is South Korea. What is even more interesting is a fact that only six countries in the whole world have an average above or very close to 15 Mbps.
Here they are: Ireland, Hong Kong, Sweden, The Netherlands, Japan, and Swiss with “only” 14.9 Mbps. On the other side, the snail Net lives, as you might have expected it, in South America and Africa. So, what are we supposed to think about these statistics? Are they good or bad?
Well, we are missing one invaluable piece of the complex puzzle for our final judgment. What is going on with all those billions of people, who still do not have any kind of the Internet access, in the first place? We are worrying about the top Net speed, despite the dark Internet corners of our planet. Seriously?
It is a little bit hard to believe that in a country, which gave us so many recognizable symbols of the brave new digital age, almost 15% of people does not use or have the proper access to the World Wide Web. Yes, cyber boys and girls, we are talking about America.
Why? This is the most important question to ask about those 15%, who still live in the cyber darkness. Compared to 2000, when almost 48% of Americans was not using the Internet, this is a huge improvement. However, it is obviously not enough.
On the other hand, this is not something you can change over night. Yet, you just cannot help yourself wondering and asking the same question, all over again. Why? Well, for one third of those infamous 15%, there is simply no point in using the Internet. Seriously?
The other third simply cannot afford such a “luxury” called the Internet. Finally, the remaining third is too old to learn new tricks. Those are undoubtedly some pretty pessimistic answers. Only one third can be “cured”. How sad, indeed. Let us collect some money for the US citizens, who still want to use the Net.
The busy little bees in Warc have done a nice homework. We knew that the Internet both rock and rules. However, we did not know that the Internet is so powerful, already. There is only one field to exercise your muscles of influence. Can you guess what it is?
Well, we are talking about its majesty the advertising itself, what else? According to the most recent estimates of numerous Warc analysis, we have every reason to expect that Internet advertising is going to overthrow the unquestionable primacy of the TV advertising in 2016.
This is going to be a tremendous change, undoubtedly. The advertising ground is going to shake like never before. Once the Internet advertising sets its foot in the profit door, there is no way of stopping it. It is going to win, take and rule it all, for the advertising eternity.
So, what is this supposed to mean for the future of advertising? Well, you should orientate your funds toward the cyber-space, that is for sure. This is the only advertising investment, which is going to pay off, for sure. Your good old TV is thinking about retirement. This is how it has to be.
Here is an extremely useful gadget, which can transform your car into a full-scale mobile WiFi center. The great thing about it, is that you can use up to 10 mobile devices for the Internet access. What is that supposed to mean for your precisely?
Well, for what is worth, you can provide the Internet for your entire family while traveling this summer. Our hats off to Huawei and its thoughtful gadget. You are going to certainly appreciate it. However, there are some things you should take care about. Can you guess what they are?
Although, Huawei CarFi can take care about the Internet itself, in the best possible way while you are on the road, it is helpless when it comes to roaming charges. This is something, you have to handle all by yourself. Huawei is not going to pay your summer mobile bills.
WiFi on wheels. We already like this idea, that is for sure. We cannot wait to test it, first hand. Is this going to initiate a race in the field of CarFi devices? One thing is more than certain, you are going to love you car even more. The only trouble, though, is that you are going to stay on the road, a little bit longer.
If you happen to be in Sri Lanka, and you need to get online, then you should look up in the sky. Why? Because, there is a Google balloon, which is looking forward to share some of 3G Internet with you. One balloon for the whole Sri Lanka, id does not bad, at all.
Covering an entire continent, such as Africa or South America, is a completely different story. Yet, for what is worth, this is a huge achievement. For instance, Facebook Net Drones can cover an area of only 50 miles, give it or take. What about the time in the air?
We have to admit that performances are more or less the same in this field. Up to 100 days or 3 months in the air, this is all what you are going to get. On the other hand, this is only the beginning. We need to cover more land and stay airborne for much longer time.
Once, we can solve these two problems, we are ready to make a history. The ultimate goal is to cover the entire planet with the decent quality of Internet connection. Until then, we are still living in the stone age of progress, despite our shiny gadgets.
Facebook concept of Internet for all, and cyber-justice for all, has its silent and highly effective “executor”. Its name is Aquila, and it is a drone. It can spend up to three months in the air, by feeding itself entirely and only on the generous sun energy. What can we expect in return?
Well, an area of 80 kilometers will get the Internet access, more or less. The trouble is how many of these cyber-eagles you need to cover the are of an entire country, or the entire continent. Africa, for instance. Yet, for what is worth, this is a great start for a revolutionary idea.
In the meantime, Facebook has to solve a couple of more important problems in this field, which has nothing to do with the technology itself. We are talking about the true motives for Facebook’s involvement. Are you ready for a huge disappointment?
If you want to use this drone-connection, you will be “gently” urged to access only Facebook apps and services. Yes, cyber boys and girls, this new Internet freedom comes with a price to pay to its “generous” provider. Sorry Facebook, but no hats off for this one. You do not deserve it, this time.