Apple iWatch is already here. All cyber eyes and ears are on it. The expectations are high. Predictions? What is happening with the predictions themselves? Well, this is a slippery floor for any rocket scientist or self-proclaimed smartphone guru. Maybe, we are looking in the wrong direction.
We are literally obsessed with the countless stories about the features and shining options. It is more than obvious that we cannot see the forest for the trees. What is this tiny, but invaluable detail, we are missing? Have you forgotten what is Apple and has always been all about? Its apps are its true power.
The next thing you know, the first game for the iWatch is already available. You can rest assured that the avalanche app is just warming up. Billions of dollars and millions of users cannot live without an Apple logo thanks to the apps themselves. What is a shiny new device without an army of apps to support it?
Ask the grandpa Microsoft, it certainly has a lot to tell you about the troubles Windows Phone is facing with its modest apps offer. Do not worry about the iWatch, it is not going to get lost on its way to our hearts and minds. The apps will take care of it all, that is for sure. Our fingers are crossed, either way.
There is a very serious science research magazine called the Psychology of Popular Media Culture. This time the busy little academic bees, who work and write there, decided to examine the gaming phenomenon among children. So, what is the catch, you may ask? What is so special about this research?
We have seen literally hundreds of these research with more or less similar findings about positive or negative effects the games have on children. Well, this one has also found some negative implications, but not the ones you may think. The more you play video games, the worst it gets for the kids.
Again, the results and conclusions are not something you have expected to hear, in the first place. Here it goes. Read without any prejudices. The only scientifically proven negative consequnce, which can be associated with the video games, is that your kid’s homework will suffer at some point in time.
As a parent you will be relieved to hear that there is no direct link between violence and certain types of notorious video games. The only thing we can say for certain, is that your children will think and care more about thier favorite games than the school itself. Were you any different as a child?
What do you know, the Grandpa Microsoft still has some magic tricks left in its pockets. What is even more important Microsoft has a new apps strategy. So, what is our dear grandpa Microsoft up to this time? Well, if you are a dedicated MS user, you have probably heard about the Office Lens.
Right? This is undoubtedly an invaluable app for all of you, who would like to use your smartphone as a scanner. No need to explain how helpful this app can truly be. Right again? For quite some time, this app has been exclusively reserved for the Windows users. However, the cyber times are changing.
Now, Microsoft offers this app in both Google Play and Apple Store. What is that supposed to mean? Why this surprising generosity, all of a sudden? Well, it comes without saying that this is an effective way for Microsoft to show to both IOS and Android users that it can still offer them nice mobile things to play with.
Let us be honest to ourselves and Microsoft, as well. When we think of Microsoft, we do not imagine smartphones, do we? It seems that Microsoft wants to prove us all wrong about this very common cyber prejudice. You can rest assured that the Office Lens is not going to be the only MS baby packed up for other platforms.
What do you know, the grandpa Microsoft is actually not that old. But somehow, we just cannot help ourselves seeing and treating it as such. For what is worth, our good old grandpa Microsoft just turned forty. So, what can we wish it for its birthday? We are pretty much sure we have just the thing.
Or, maybe it is better to say that this birthday wish is to be thrown through the Windows 10. Literally. We have seen what is happening with once proud and powerful IT pioneers, especially the mobile ones, such as Nokia or Motorola. You go from one business takeover hand to the next one.
At the end of the day, you are being scavenged for your patent rights and left to rotten under the merciless cyber sun. Or, in a worse case, you are nothing more than a nice memory of the glory days. Are we exaggerating? Well, the new Windows 10 simply has to work, or else. Else what, exactly?
Or, the most recent teaming up with Nokia will not do any good in the long run. You are going to be reminded of the grandpa Microsoft, only when you play your favorite games on the Xbox. Our fingers are crossed. We sure hope that Microsoft knows in which direction it needs to blow the candles.
What is Grandpa Microsoft up to this time? After a series of “legal misunderstandings” Samsung and Microsoft have obviously found some common ground, which was fruitful enough for an unexpected teaming up. So, what happened exactly, and most importantly, why? It is all about the apps.
On the one side, we have Samsung, which is going to open an Android door for Microsoft. On the other side, the Grandpa Microsoft is going to deliver Word, Exel, PowerPoint, One Note, One Drive, and Skype, for the newest Samsung’s models, which can all swim perfectly fine in the Android waters.
This is supposed to be a clear win-win scenario for both parties. Right? Everyone is going to get just the thing it needs the most. Can this a little bit unorthodox partnership has some deeper and more profound cyber implications? It is not w secret that Samsung has been yearning for freedom.
What kind of a freedom, exactly? Well, for what is worth, Samsung would like to date some other mobile platforms. Other than its successful, but overwhelming and consuming love and professional relationship with Google. We had one try already with the Tizen. Is the Windows Phone the second one?
You do not have to be a rocket scientist to know for sure what has been the Microsoft’s mobile Achilles’ heel for quit some time, do you? It comes without saying that the Windows Phone is great and promising mobile platform, with a huge profit potential when combined with the Nokia brand affordable prices.
However, as soon as you start using your Lumia, for instance, you will realize that something is missing. When compared to both Apple and Google Store, your Microsoft Store will look like a building under construction. Honestly speaking, there is not much for you to choose from there, eventually.
This is why the restless Grandpa Microsoft has organized a series of meeting with the major app providers and developers. The objective is very simple and straight to the point. Windows cries for more apps. On the other side, it is worth mentioning that this is supposed to be a two-way street.
What does it mean? Well, Microsoft has open its platform door for the new apps, but also at the same time, it knocks at IOS and Android doors with the adjusted Windows apps. We live in the mobile world, but we should not underestimate Grandpa Microsoft’s ability of catching up with the new trends.