Amazon

Amazon Advertising Software

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It seems that the busy little bees from the Wall Street Journal have it all figured out. Amazon is deadly serious about its plan to develop an advertising software on its own. It is going to be something similar to Google’s AdWords. So, how it is going to be called? AmWords or AmazonAd?

OK. Let us leave that one to Amazon to worry about. We are eager to examine something else. Is it really possible to match and challenge the Google’s marketing machinery? On the other side, this is a tricky situation for Amazon. Why? Amazon has so many things at stake here. Maybe this one is too much.

Amazon is a well-known sleeping giant when it comes to advertising. It has a literally priceless database of its users. Just imagine what you can do with it. On the other hand, it comes without saying that Google or Microsoft would have killed for a list of users such as this one. So, what is Amazon up to?

Definitely a tough call for Amazon. You want to earn more, but at the same time you should not betray your customers. Their potential reaction is what worries the most Amazon management. We are simply not get used to seeing aggressive Amazon. Maybe, it is about time for all of that to change?

Amazon 3D Printing Store

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The busy and smart little bees in the Amazon have come up with an idea to launch the very first 3D Printing Store. What a nice move, indeed. The 3D Printing is definitely the next big thing and a shortcut to the future itself. And, Amazon is already there. In addition, Amazon has defined an extremely useful working model for its 3D Printing Store.

So, how it works? Well, you are offered with numerous choices. You can choose a certain product of your interest. Then, you can focus your attention on materials and colors. The best thing about it, you can use the 3D simulation before you make the final order. However, the most intriguing thing about this genuine it is Amazon’s position.

The Amazon itself, it has nothing to do with your orders or the 3D printing process. For what is worth, it only acts as an intermediary between you and some of the distinguished 3D modeling companies. And, you can expect for the base of available products to grow over the time. Amazon will do its best about it no doubts about it.

Here is an obvious confirmation of an unwritten rule why the big become bigger and the successful ones even more successful. Amazon was in the right place with the right idea at the right moment, and now you have it. Keep an eye on this intriguing store. It will definitely attract more attention and inevitable profit, as well.

Fire Phone – Burning Price

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If you say that Amazon’s smartphone is on fire, you are not going to exaggerate at all. Amazon Fire Phone invites US customers to share magical moments together for a price of $649. Is this enough? Is this too much? Or, maybe we are eager to ask something that is eating us inside. How much Amazon pays to make it, and how much we have to pay to get it?

With this one Amazon wants to challenge other major IT league players such iPhone 5S, Samsung Galaxy S5 or HTC One. Therefore, the price has to be in a complete accordance with the highest expectations. Unfortunately, the manufacturing costs also have to find their appropriate place in this economic puzzle. So, what is happening with the numbers in our story?

For what is worth, the cost of all materials required for Amazon Fire Phone is up to $200. Does this information change something about your perception of Amazon and its business and price strategy? How much is enough to justify the production costs? In this case, Amazon will get $3 back for every single dollar invested in the production of its Fire Phone.

Maybe, the 1:2 ratio would have been more justified? Would you be furious to find out that your smartphone comes with the 1:5 ratio in favor of your dearest brand? As long as you have customers, who are willing to follow your expensive pricing policy, there is nothing to worry about. Ask Apple, it knows this one pretty well. Sales always prevails? Let us see Amazon, prove us right or wrong.

Facebook “Like” and “Buy”

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Are you surprised? For some people it was only a matter of time before Facebook will become even more profit oriented. For what is worth, it seems that the ads are not enough to satisfy growing Facebook appetites for additional business opportunities. Now, you have it. Facebook with a purchase option.

In other words, the “buy” button has allowed Facebook to become more like Amazon. You can do a little bit of both making friends and enjoy shopping. For the time being, Facebook is satisfied with the test version of this option. However, it is only a matter of time when they are going to launch it full scale.

How are we supposed to feel about this one? Are we going to love or hate this option? That is the trouble with all major IT players. They keep looking for new options to earn extra. The question definitely worth asking for is at what cost? Do all of our Facebook friends need to know what we just bought.

Now, hand in hand with our privacy data our credit cards related information will move freely through Facebook cyber space. We all know that sooner or later it all comes down to money itself. However, is there a line we should not cross? Or, everything is allowed in the merciless game of big numbers and small people.

Unlimited Kindle

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Well, it is about time for Amazon to introduce something like this. A monthly subscription, which allows you access to literally hundreds of thousands of books and audio-books. What about the price? You will have to pay $9,99 for this intriguing opportunity. So, what can we expect in return?

More than 600,000 titles, that is for sure. And, we are talking about the Harry Potter series, Hunger Games, The Lord of The Rings, and many others. As you can see, this is a fair game on behalf of Amazon. They are not giving you access to books that no one reads, but rather to some of the most wanted titles of all times.

Each of the books on Amazon will include an appropriate Unlimited notification. This is a nice opportunity for you to examine what exactly you can expect from the newly introduced feature. In addition, you are granted to the one month free trial. From the business perspective, how are we to interpret this Amazon’s decision?

The business has gone good or bad since you have decided to introduce a monthly subscription? Hard to tell, but we are certain that Amazon is quite good when it comes to math calculations and profit forecast. This one will definitely be a success for Amazon. The question is, what kind of a success is acceptable for Amazon?

Amazon Fire Phone

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Amazon is on fire. Amazon has a new smartphone to introduce us to. Well, it is a tough game out there in the merciless world of smartphones. So, Amazon had to come up with something really special in order to distinguish itself from the competitors. You should not worry, Amazon has no intention at all to bring you more books or music with its Fire smartphone.

Well, for what is worth, the feature that allows you to make and examine 3D pictures will certainly steal your heart in a second. Fire Phone has to thank the 4 cameras for it. You can rest assured that they will follow each move you make with your head with a stunning precision. You will be able to use these cameras when it is absolutely dark, thanks to infrared lights.

And, that is not all. The camera adjusts itself 100 times in a second, which eliminates a danger of making poor quality pictures, because your hand trembled at the most decisive moment you were eager to capture. When it comes to the OS, we have to mention Fire OS 3.5.0, which is a new Android OS especially designed for Kindle Fire tablets.

Let us not forget to mention the price itself. It seems that Amazon’s goal is not only to impress us with this intriguing model, but also to make some serious money. If you are willing to acquire it, you will have to pay somewhere between $650 and $750 for it. And, there is a moral of this story. You should not be afraid to challenge the major league players as Amazon did with Aplle and Samsung in a fire style.

Google Sleeping Satellite

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It is not a secret that the leading IT giants have airborne intentions. Balloons, drones and even satellites are among the most desirable items from Amazon, Facebook and Google. According to some serious rumors Google plans to introduce an entire fleet of satellites. We are talking about the number of almost 200 satellites.

It is worth mentioning that these Google satellites are smaller compared to the traditional communication satellites. They will also use lower orbit altitudes for their work. Despite all of these circumstances hundreds of satellites will definitely introduce the Internet to even the most remote and inaccessible areas of our planet.

For this particular purpose Google has already acquired Titan Aerospace. This company is a well-known producer of small and very manerouvable satellites, which run on solar energy. Theoretically, they will be able to operate with no pauses on the ground. You launch them once and you can literally forget about them.

We sure hope that these eyes on the sky introduced by Google will not be used for spying on its customers. Google marketing machinery has become extremely aggressive lately. Last and definitely not least, this should not be the beginning of a Google Skynet era of satellite terminators. For what is worth, our sky will be crowded, for sure.