Amazon

Twitch With A New Switch

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Amazon has acquired Twitch for one billion dollars or to be a little bit more precise for $970 million. Wait, wait, hold on for a second. What is wrong with this picture? We thought that the new owner of Twitch is Google. That was supposed to be an extremely useful business move for YouTube above all.

What went wrong? Nothing. Everything is just fine. As a matter of fact, Google never bought Twitch in the first place. That was only a rumor? A clever business trick to get the top price? We can keep guessing and Amazon can keep smiling. Google has planned to integrate Twitch in its YouTube system.

What can Amazon do with it? When you acquire a platform with 55 million users and more than 15 billion minutes of content, then sky is the limit. Let us not forget to mention that an average Twitch user spends no less than 100 minutes per day using it. Yes, this is a true golden goose.

The only question is, can it give a billion dollars worth golden eggs to its new owner Amazon? You do not have to be a rocket scientist to see that Amazon is really up to something huge with this one. With so many gamers online, it can certainly ask for an advice how to play this game successfully.

Firephone Weak Flames

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Hey Amazon, what happened? We had so many expectations about the proudly announced new smartphone from Amazon’s kitchen called the Firephone. Maybe, this is an educational story how the things should not be done in the smartphone universe. Let us start with the lesson number one.

The smartphone market is an endless sea. However, that does not mean you can find your golden fish model just like that. This is what happened with the Amazon’s Firephone. On the other side, Amazon made the mistake number two by narrowing its sales efforts to the US market only.

The price itself was the final blow. Almost $600 for the Firephone give it or take. Really? For a newbie in the smartphone arena where some older guys such as Apple and Samsung play their successful game for years, this is a bold and a little bit reckless move. How can you justify your high price?

Again, the smartphone market is one of the biggest and fastest growing in the IT industry, at the moment. Nevertheless, that does not mean you can jump into the party and bring your rules or expectations. This is something Amazon will have to rethink over. Hopefully it will find its lost flames.

Kobo Waterproof Library Roof

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The Canadian busy little bees from Kobo have come up with an intriguing waterproof e-reader concept including a suitable name Aura H2O. Its name says it all. All you ebook addicts can relax now and enjoy reading with no need to worry about the rain or shower water drops. Very nice indeed.

It is worth mentioning that this e-reader has gone through some serious under water testing successfully. We are talking about 3 feet under water test for approximately half an hour with no troubles at all. This gives you a guarantee that you can really enjoy your favorite ebooks near water with no troubles at all.

Here is more. Your Aura H2O can provide you with more than 8,000 titles in its e-library. If you choose to use an additional memory card, we are talking about an entire library with more than 24,000 ebooks. Enough to read, and with no worries when some cloud decides it is time to bleed, the rain.

For what is worth, Kobo guys can expect some nice profitable weather, that is for sure. As always, we talk about the price itself, at the very end. For $179,99 you can say it is worth it. For your next precious device you do not need an umbrella. In addition, you can accept any water challenge with no worries.

The Project: Wing

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Google drives, and for what is worth, Google flies as well. One very serious rumor has it that Google is deeply involved in the drone stuff. What is the reason for it? Some say that the recent Twitch switch directed by Amazon triggered some nerves in Google. They want to strike back with a vengeance.

It comes without saying that Amazon was eager to turn the next page with the drone-based delivery of ordered goods. Google plans to do something similar with a couple of differences. The first one is related to the very purpose of Google air forces. It is rather humanitarian than commercial one.

You certainly recall Facebook, which airborne ambition was driven by a desire to provide the Internet in the most remote areas. Google drones are supposed to save lives and ease pain of people in trouble you simply cannot reach the other way. However, there is a catch and a serious limitation.

While Amazon drones are supposed to touch the ground during the delivery, the drones made by Google will drop it after you this way or another. Who knows, maybe we are very likely to witness some dog fights between Amazon and Google drones first hand in not so distant future.

Amazon Advertising Software

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It seems that the busy little bees from the Wall Street Journal have it all figured out. Amazon is deadly serious about its plan to develop an advertising software on its own. It is going to be something similar to Google’s AdWords. So, how it is going to be called? AmWords or AmazonAd?

OK. Let us leave that one to Amazon to worry about. We are eager to examine something else. Is it really possible to match and challenge the Google’s marketing machinery? On the other side, this is a tricky situation for Amazon. Why? Amazon has so many things at stake here. Maybe this one is too much.

Amazon is a well-known sleeping giant when it comes to advertising. It has a literally priceless database of its users. Just imagine what you can do with it. On the other hand, it comes without saying that Google or Microsoft would have killed for a list of users such as this one. So, what is Amazon up to?

Definitely a tough call for Amazon. You want to earn more, but at the same time you should not betray your customers. Their potential reaction is what worries the most Amazon management. We are simply not get used to seeing aggressive Amazon. Maybe, it is about time for all of that to change?

Amazon 3D Printing Store

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The busy and smart little bees in the Amazon have come up with an idea to launch the very first 3D Printing Store. What a nice move, indeed. The 3D Printing is definitely the next big thing and a shortcut to the future itself. And, Amazon is already there. In addition, Amazon has defined an extremely useful working model for its 3D Printing Store.

So, how it works? Well, you are offered with numerous choices. You can choose a certain product of your interest. Then, you can focus your attention on materials and colors. The best thing about it, you can use the 3D simulation before you make the final order. However, the most intriguing thing about this genuine it is Amazon’s position.

The Amazon itself, it has nothing to do with your orders or the 3D printing process. For what is worth, it only acts as an intermediary between you and some of the distinguished 3D modeling companies. And, you can expect for the base of available products to grow over the time. Amazon will do its best about it no doubts about it.

Here is an obvious confirmation of an unwritten rule why the big become bigger and the successful ones even more successful. Amazon was in the right place with the right idea at the right moment, and now you have it. Keep an eye on this intriguing store. It will definitely attract more attention and inevitable profit, as well.

Fire Phone – Burning Price

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If you say that Amazon’s smartphone is on fire, you are not going to exaggerate at all. Amazon Fire Phone invites US customers to share magical moments together for a price of $649. Is this enough? Is this too much? Or, maybe we are eager to ask something that is eating us inside. How much Amazon pays to make it, and how much we have to pay to get it?

With this one Amazon wants to challenge other major IT league players such iPhone 5S, Samsung Galaxy S5 or HTC One. Therefore, the price has to be in a complete accordance with the highest expectations. Unfortunately, the manufacturing costs also have to find their appropriate place in this economic puzzle. So, what is happening with the numbers in our story?

For what is worth, the cost of all materials required for Amazon Fire Phone is up to $200. Does this information change something about your perception of Amazon and its business and price strategy? How much is enough to justify the production costs? In this case, Amazon will get $3 back for every single dollar invested in the production of its Fire Phone.

Maybe, the 1:2 ratio would have been more justified? Would you be furious to find out that your smartphone comes with the 1:5 ratio in favor of your dearest brand? As long as you have customers, who are willing to follow your expensive pricing policy, there is nothing to worry about. Ask Apple, it knows this one pretty well. Sales always prevails? Let us see Amazon, prove us right or wrong.

Facebook “Like” and “Buy”

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Are you surprised? For some people it was only a matter of time before Facebook will become even more profit oriented. For what is worth, it seems that the ads are not enough to satisfy growing Facebook appetites for additional business opportunities. Now, you have it. Facebook with a purchase option.

In other words, the “buy” button has allowed Facebook to become more like Amazon. You can do a little bit of both making friends and enjoy shopping. For the time being, Facebook is satisfied with the test version of this option. However, it is only a matter of time when they are going to launch it full scale.

How are we supposed to feel about this one? Are we going to love or hate this option? That is the trouble with all major IT players. They keep looking for new options to earn extra. The question definitely worth asking for is at what cost? Do all of our Facebook friends need to know what we just bought.

Now, hand in hand with our privacy data our credit cards related information will move freely through Facebook cyber space. We all know that sooner or later it all comes down to money itself. However, is there a line we should not cross? Or, everything is allowed in the merciless game of big numbers and small people.

Unlimited Kindle

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Well, it is about time for Amazon to introduce something like this. A monthly subscription, which allows you access to literally hundreds of thousands of books and audio-books. What about the price? You will have to pay $9,99 for this intriguing opportunity. So, what can we expect in return?

More than 600,000 titles, that is for sure. And, we are talking about the Harry Potter series, Hunger Games, The Lord of The Rings, and many others. As you can see, this is a fair game on behalf of Amazon. They are not giving you access to books that no one reads, but rather to some of the most wanted titles of all times.

Each of the books on Amazon will include an appropriate Unlimited notification. This is a nice opportunity for you to examine what exactly you can expect from the newly introduced feature. In addition, you are granted to the one month free trial. From the business perspective, how are we to interpret this Amazon’s decision?

The business has gone good or bad since you have decided to introduce a monthly subscription? Hard to tell, but we are certain that Amazon is quite good when it comes to math calculations and profit forecast. This one will definitely be a success for Amazon. The question is, what kind of a success is acceptable for Amazon?

Amazon Fire Phone

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Amazon is on fire. Amazon has a new smartphone to introduce us to. Well, it is a tough game out there in the merciless world of smartphones. So, Amazon had to come up with something really special in order to distinguish itself from the competitors. You should not worry, Amazon has no intention at all to bring you more books or music with its Fire smartphone.

Well, for what is worth, the feature that allows you to make and examine 3D pictures will certainly steal your heart in a second. Fire Phone has to thank the 4 cameras for it. You can rest assured that they will follow each move you make with your head with a stunning precision. You will be able to use these cameras when it is absolutely dark, thanks to infrared lights.

And, that is not all. The camera adjusts itself 100 times in a second, which eliminates a danger of making poor quality pictures, because your hand trembled at the most decisive moment you were eager to capture. When it comes to the OS, we have to mention Fire OS 3.5.0, which is a new Android OS especially designed for Kindle Fire tablets.

Let us not forget to mention the price itself. It seems that Amazon’s goal is not only to impress us with this intriguing model, but also to make some serious money. If you are willing to acquire it, you will have to pay somewhere between $650 and $750 for it. And, there is a moral of this story. You should not be afraid to challenge the major league players as Amazon did with Aplle and Samsung in a fire style.