The War Of Guides

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We should not be surprised by this turn of events. Not so long ago we had an opportunity to witness one very unusual technical, and we dare to add a marketing guide promotion. How to move from Android to Apple by Apple itself. This was more of an open challenge and a clear business provocation.

Yet, what happens if one smiles the last? What does it mean? The time has come for the busy little Google bees to give something in return. This is exactly how we got the chance to examine from Apple to Android guide. It is worth mentioning that this one is definitely more technical in its nature.

Switching from one system to another, from Apple to Android or vice versa, is much more than a simple transfer of your messages and contacts. It is an exploration into the unknown smartphone world governed by the completely different set of rules. Therefore, for some users these guides can really have a practical value.

Now, it is the right moment to remind you of one more important saying. While two parties are arguing, what is happening with the third one? Who could that be in our story? Windows Phone is the fastest growing mobile OS in terms of popularity and new users. Do not be surprised if a couple of new guides are to required soon.

One Million Dollars For A Single Apple

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Yes, you have heard it loud and clear. The legendary Apple-1 has reached this unbelievable price at one of the most recent auctions. The funny thing about this PC pioneer is an intriguing fact that Steve Jobs himself had to put in together all parts manually and personally. Those were the garage days.

Steve even had to sell his own, and probably the only car he had in order to finance the IT revolution. Now, the Ford Foundation has acquired the exclusive right to present this crucial piece of the IT history puzzle in one of its museums for more than a respectful price of almost one million dollars.

Who does not want to hold this incredible piece of history in his own hands? The question is, though, would you pay this amount for it? On the other hand, it comes without saying that the personal touch of Steve Jobs in this matter has definitely influenced the skyrocketing character of this auction price.

What about the moral of this story? We are not necessarily implying that you should sell your own car in order to finance your business ideas. However, some kind of a risk and business adventure shoukd be certainly appreciated and rewarded accordingly in the future. So, do you plan to use a buss from now on?


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Does not it just break your heart into thousand pieces? One of the most distinguished mobile pioneers cannot even keep its own name under the new circumstances. When Nokia roamed the mobile lands both Apple and Samsung were merely the kids playing in the sand, not even the one from the Silicon Valey.

What happened? Something you simply cannot avoid in order to ensure your basic business survival. This is exactly what happened to Motorola and it is very likely to happen to the BlackBerry. You know that Microsoft acquired Nokia, and Lenovo did the same with Motorola as Google’s business leftover.

Now, Lenovo does its best to get the green light for acquiring of the BlackBerry. It is really a sad thing that the mobile pioneers and legends become the takeover objects for a simple and more than a humiliating reason. Mobile patents are all that matters nowadays for the IT giants, who feed on these mobile dinosaurs.

Perhaps, there is still a hope. One innocent First April Fools Day prank revealed how deeply we strive to witness old, outdated Nokia models with the new smartphone soul. Unfortunately, Microsoft does not seem to be extremely eager to try something revolutionary in this field. Goodbye Nokia, but do not rest in mobile peace.

A New Flag For Sony’s Flagship

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It is not a secret that Sony does much better in the entertainment than in the mobile games. Yes, the Xperia series is quite a successful and remarkable one. However, at the end of the day someone at Sony has to ask this inevitable question: was it worth it all the trouble and above all money invested?

No wonder Sony has decided to cancel the so-called two flagship policy. From now on, Sony will have only one shining star at the beginning of each new year. Why? Because, it simply cannot afford it. The logic is quite a simple and merciless one in this matter. Sony has no other option than to comply.

Either you will deliver one flagship smartphone per year, or face a danger of shutting down your mobile division. Yes, the things are that much serious for Sony. Is this a wise thing for Sony to do in the first place? Well, as always it depends on what are you actually trying to achieve? To survive or prevail.

For what is worth, the other major league players do not even think about cancelling this policy. You have the most recent example of Apple, which has presented its two flagships for this year iPhone 6 and iPhone 6 Plus. Good luck Sony Mobile, you are going to need it now, more than ever before.

Amazon Fire Phone Money Eater

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There is this extremely popular saying. Yet, we can only do our best to paraphrase and adjust it to the purpose of our post. It says that you can have it all for some time. You can even have some things all the time, but you can never have it all, all the time. That is really true. Ask Amazon, it knows so much about this one.

It turns out that its crown jewel the so-called Fire Phone can only consume the money with its flames, but not the hearts of the picky and demanding smartphone users. We are talking about the hundreds and hundreds of millions of dollars. For Amazon this was an expensive and ineffective shiny toy.

What is the moral of this story? Do we have to repeat the saying from the beginning? Maybe, Amazon should keep to its origins and do what it does the best all of this time selling us books and music. There was really no need to make expensive experiments such as this one with the Fire Phone.

We sure hope that Amazon has learned its lesson well. It is definitely not a wise thing to wake up one fine day with the successful business results, and decide to make smartphones of your own. Who else wants to be a smartphone millionaire? Who else plans to enter the smartphone arena? Unprepared.

Modular Play Store

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It seems that Google has decided to introduce an additional revolutionary element into this unparalleled Ara concept of modular smartphones. You do not have to be a rocket scientist to know what is the Project Ara all about, don’t you? It is just like you are building your smartphone from the Lego blocks.

Actually, it is a little bit more complicated than that, but it eventually comes down to this. Now, Google has found a way to intrigue our imagination even more. For what is worth, you will be able to acquire modules or elements for a smartphone of your choice in a specially designed Modular Play Store.

This can definitely create an absolute abundance of fabulous opportunities for the numerous modular developers. You can come up with your design and offer it to this online marketplace. On the other side, we should be aware that the Project Ara itself has so much homework to do before hitting the real market.

His way or another, Google plays a series of thoughtful moves in this fied, no doubt about it. We only have to wait a little bit longer to see how much time will it require to meet our expectations. We sure hope this will not end up as one of the numerous Project X boxes, which collect dust in endless Google corridors.

Cheap But Prosperous Future

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Sometimes we simply cannot see the forest for the trees. Ask Microsoft, they have quite a story to tell you all about it. Or, maybe you need an additional pair of eyes to examine the problem from the completely different point of view, you simply could not do yourself. So, who helped the Microsoft?

It seems that Microsoft has been looking in the wrong direction all of this time. Luckily for Windows Phone there were some voices of reason to point out some things worthy of serious consideration. The busy little mobile bees from China believe that the very future of Windows Phone lies somewhere else.

In a cheaper unexpected, but extremely profitable field. You do not have to be a rocket scientist to know that Windows Phone has one advantage that makes it to stand apart from its competitors especially the IOS, do you? Windows Phone does not care about the strength of your smartphone for a successful work.

On the other hand, the iPhone gives, but also asks too much. If you want better features, you have no other choice than to acquire a newer and better model. Windows Phone is equally successful on both $600 and $100 worth smartphones. This is something IOS cannot possibly provide you with.

Windows 10 Technical Preview

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Have you seen it? Have you downloaded it? According to Microsoft more than one million people have already done it. We are not talking about the invited testers, but rather about the impatient busy little bees, who cannot wait to fly through the new kind of a window. So, what are the results with this one?

It is worth mentioning that the absolute majority of these pioneer users have decided to install the Windows 10 on their desktop computers and laptops. On the other side, only 2% of the first users were ready to install it on their tablets. It seems that Windows will never be regarded as the mobile solution.

For what is worth, Microsoft does not need one million, but rather hundreds and hundreds of millions of users, who will gladly accept this new version. This number is both respectable and inductive one, but it is still merely a drop of water in an endless ocean. So many things for Microsoft to worry about.

With so many stubborn and loyal customers, but to the old and almost outdated versions of Windows, Microsoft will need all of its strength and skill to turn the tide. You are introducing the new Windows 10, but you still cannot get rid of the “ancient” XP. This simply cannot work in the long run. Microsoft is on the move.

Apple Pay And Google Wallet Not Welcome?

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Here is an interesting news. It seems that Apple and Google are good to go with the new mobile payment option. However, the reception from the significant number of important stores and chains in this matter is definitely not an enthusiastic one. Why? Is this important? Can the two IT giants do something about it entirely on their own?

The trouble with the curve in this story is that with the new payment option you have to ask for blessing from all parties with the primary interest to participate. On the one side, you have the end users, who are always appreciating an opportunity to buy quicker, safer and above all much cheaper.

On the other side, in order for your newbie payment system to truly works you need the unreserved support of the places where your customers will be able to conduct a purchase. This is something both Apple Pay and Google Wallet cannot ensure at this moment. So, what could be the reason for this unexpected trouble?

Maybe, the market of available mobile payment solutions is already too crowded? Or, Apple and Google were too busy with the technicalities that they have completely forgotten about the human factor in these situations? It is about time for both of our heroes to do some recapitulation of the lessons long forgotten.

Android Wear Willing To Share

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Google is in the win-win zone for quite some time. The newcomers are only confirming its indisputably leadership role. The newbie smartwarches are not an exception in this matter, that is for sure. Android Wear has already found some extremely fruitful ground in the Moto 360 and LG G Watch.

Yet, for what is worth, Google is up to something more. It may be a little bit hard to accept, but Google is dead serious about launching the mobile OS, which will be fully compatible with the IOS. The calculation is quite a simple one. Why do not we try to offer a choice to the Apple users? In the field of smarwatches.

Who says that an Apple user has to necessarily buy and use an iWatch? On the other side, we have to see what Apple itself has to say about this intriguing proposal. Not so long ago Apple has accepted that Microsoft enters the iStore with the specially designed office for the IOS users. This is not the same.

You do not have to be a rocket scientist to know that Apple cannot afford itself a luxury of allowing its next golden goose eggs to end up in someone else’s basket. It is more than likely that the most probable Apple’s answer to the Android Wear initiative will be: dream on my friend. Android Wear will have to wait for the next share.