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Microsoft Connecting People

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Was it worth it? Was it really necessary? What was achieved and what was inevitably lost? Was this a win-win, or win-lose, or maybe even a lose-lose situation? You know what we are talking about, don’t you? Microsoft acquired, resurrected or buried Nokia. Which one of these options is true in Microsoft & Nokia case?

Well, it comes without saying that only Microsoft knows the whole truth. On the other side, Nokia has lost its business independence, because of the poor results. Therefore, there is no point in asking Nokia any of these intriguing questions. Unfortunately, it all comes to the down to Microsoft’s personal perception in this matter.

If Microsoft is happy with this one, then who are we to disagree? In addition, without any exaggeration we can say that Microsoft was caught up between some extreme contradictions caused by Nokia’s situation. On the one side, we have shinning Lumia models, which are nicely accepted.

On the other side, Microsoft prepares itself to say around 18,000 goodbyes. Mostly to the employees directly or indirectly associated with Nokia. Microsoft can survive billion dollars worth blows directly in its face. However, when it comes to its prestige the zero tolerance about it is still the valid one for Microsoft. Right?

Lumia For Hundred Bucks

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Microsoft offers you a solid smartphone experience for 85 Euros, which is around $100, give it or take. Lumia 530 is here to take your orders. Microsoft has been moving in mysterious ways with its takeover of Nokia for quite some time. All the masks are off. Now we know what is Microsoft up to, don’t we?

Microsoft has made a solid judgment that all VIP seats are already taken in the smartphone race. Although, Windows Phone is the third most popular mobile OS right after Android and IOS, being the third most successful producer of smartphones is a completely different thing. Good thing for them, they were able to figure that one out.

So, this is the future fate of once a proud pioneer in the brave new world of mobile phones. Nokia will have to find its brand satisfaction and desired admiration in the so-called emerging markets such as South America and Asia. Affordable, will be the first and last thing on the minds of people, who will acquire Lumia 530.

Microsoft has done a remarkable job during all of the decades of its business presence that it can allow itself a luxury of treating its smartphone as a hobby. However, we are not talking here about the profit, but the very prestige itself. You cannot have both of them, or maybe Microsoft still can?

iTime iFun

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This is what you get when the comedians speak our minds about the recent IT trends. The “victim” in this case was Apple and its highly anticipated new member of iFamily smarwatch or better known as the iWatch. Pay attention to this story, because it can be indicative and even an educational one on so many levels.

So, what happened? Well, a couple of comedians simply took a 20 bucks Casio watch for a carefully planned prank, which included random TV interviews on the streets. The funny part is that they put an Apple logo on this “smartwatch”. This is supposed to be the latest iWatch with a retro look. What were the reactions of the people passing by?

It seems that people bought this one. They were impressed with the new device. In addition, they praised its retro look and advanced “features” such as time, date and other things we can see on any regular watch. It is hard to believe, and yet so easy to understand how people become the blind followers of the modern brand-mania.

For what is worth, Apple has no reasons for dissatisfaction of any kind. This “innocent” joke has proven its point. You can put an Apple’s logo on almost anything, and you can sell it afterwards. On the other side, we should ask ourselves a couple of basic questions. What happened with our judgment and common sense in the meantime?

Google’s Right Switch For The Twitch

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Here is one more billion dollars worth takeover. Google has acquired the Twitch for one billion dollars. This is the fifth largest takeover in Google’s history. On the other side, Google has already spent more than four billions in this year alone for the similar business actions.

It is worth mentioning that the major IT league players are consuming the small fishes and promising startups almost on a daily basis. However, the takeovers under one billion dollars worth very often go under the radar of our attention and curiosity. What Google plans to do with this one?

Well, if you are a gamer who enjoys live broadcasts of the gaming competitions more than anything in the world, then the Twitch is the best possible place for you to be. You do not have to be a rocket scientist to make the right conclusion how this one will strengthen the YouTube itself.

We do not want to spoil the fun, but there is one small dark cloud which should not pass unnoticed in this story. Not so long ago, Google has acquired YouTube for $1,65 billion. We sure hope that the Twitcher one billion dollar investment will pay back as expected in the near future.

Put Your Cards on The Tablet

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It seems that what happens in the world of smartphones reflects itself accordingly for the tablets, as well. Unfortunately, some dark rain clouds have missed smartphones and punished tablets instead. As you might have expected, Apple and Samsung tablets are the most popular ones.

Yet, these IT giants and unquestionable rulers of the smartphone empire cannot ensure positive numbers with their tablets. Although, Apple’s tablets are still the number one, their global market share has declined from 33% in this year’s 27%.

On the other side and the second place, Samsung had to accept a little bit more than one negative percent compared with the 18% of the previous year. Only Lenovo on the third position has a reason to be satisfied with the 5% of global market share.

Maybe, all of these major IT league players are knocking at the wrong door in the constant search for some extra profit. Smartphones have reached the unprecedented, but also their maximum values. If you want more, you have to include more in your offer. As simple as that.

Quantum Computers For Dummies

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It seems that there are quite a few busy little bees in Microsoft, who have enough time for almost anything they need or think of. On the one side, they are developing and earning at the same time like crazy, while on the other side, they still have patience for computer science 101 lessons.

This time, they have decided to tell us a story about the next logical step in our IT evolution related to quantum computers. We have already achieved so much with the modern computers. And yet, there is so much left for us to do and new cyber territories to explore.

Although, we still cannot match the possibilities of our mind with the current state of the art computers, the next generation of smart devices will make your most favorite gadgets to look ridiculous and absolutely outdated. Definitely a thing worth considering.

It comes without saying that we have to push harder in order to pass the Tuning’s test. We can fool a machine, but in order for a machine to truly impress us the next level has to be reached this way or another, sooner or later. Quantum computers it is your turn.

Google Play, If I May

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What is your very first thought when you hear the words Google Play? Oh, that is a place where I can always find some cool apps. With more than 1,5 available apps, Google Play definitely lives up to its reputation. You have every reason to expect bigger, better, faster, and more, but not necessarily cheaper.

Why? For what is worth, Google will strengthen its position in its Store not because of you, but rather for its own good and as expected astronomical profit. For Google its offer of apps is the very key of future further development and eventual business survival.

It may be a little bit hard for you to believe and accept, but the Play Store breathes down the neck of Google online advertisement in terms of profit. With the ads business Google has already reached certain limits. Now, the time has come to change something about it.

Google has to find the so-called alternative sources of funding as soon as possible, if it is to maintain its current growth rate. The only problem to solve is how to make its users to buy apps at the same rate the users of the iTunes Store have been doing for some time.