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It is always nice to hear about something new, which is supposed to improve and refresh the existing systems. The newest edition of the Lumia Cyan Software will certainly strengthen our positive impressions about the Windows Phone. However, the real question is, what is happening with the Microsoft itself?
Why we ask this question? What made us to question recent mobile related Microsoft’s decisions? Well, you cannot fight the feeling that Microsoft goes one step forward and then one step back in different directions when trying to find its proper mobile rhythm. First, we had a fantastic takeover of Nokia.
Now, we are facing one of the worst firing waves in the Microsoft’s modern history, which is very likely to hit Nokia’s employees the most. On the other hand, Microsoft announces the introduction of Android on its models. Then, as soon as the first models hit the market, it cancels the whole thing with Android.
We wish the best of luck to Microsoft on its mobile quest. However, the obvious disorientation in this field strongly damages Microsoft’s efforts to catch up with Apple and Android in the merciless smartphone race. We sure hope that they will be able to find the right move as soon as possible.
That is the trouble when you are trying to write up to date stuff about smartphones. It is the mission impossible, literally. The things are changing and developing so fast that is so hard to keep a track of it or even to dare to predict something. Before you start writing a new post there is a new development, which makes your previous writing ridiculous and ancient.
Look what the Microsoft has done to us. We were so excited about the bold combination of Microsoft smartphone and the Android OS that we could not help ourselves writing about it immediately. Unfortunately, in a matter of days the Microsoft spoiled our fun with an announcement that we can forget about the Android thing on its smartphones.
Why? What happened in the meantime? Well, this is not technology related in any way. Microsoft plans to let go almost 20,000 of its employees, most of them working in Nokia. The Nokia X models, which run on Android, will still have the adequate support, but you will not be able to get the new ones.
It is not a secret that Microsoft plans to hit hard the developing markets of South America and Asia with the affordable smartphones. This undoubtedly a huge blow for once ambitious plans and profit expectations. Now, the Nokia itself is in a serious threat of a complete business disappearance. What a sad story for once a proud mobile technology pioneer.
Well, it is about time for Amazon to introduce something like this. A monthly subscription, which allows you access to literally hundreds of thousands of books and audio-books. What about the price? You will have to pay $9,99 for this intriguing opportunity. So, what can we expect in return?
More than 600,000 titles, that is for sure. And, we are talking about the Harry Potter series, Hunger Games, The Lord of The Rings, and many others. As you can see, this is a fair game on behalf of Amazon. They are not giving you access to books that no one reads, but rather to some of the most wanted titles of all times.
Each of the books on Amazon will include an appropriate Unlimited notification. This is a nice opportunity for you to examine what exactly you can expect from the newly introduced feature. In addition, you are granted to the one month free trial. From the business perspective, how are we to interpret this Amazon’s decision?
The business has gone good or bad since you have decided to introduce a monthly subscription? Hard to tell, but we are certain that Amazon is quite good when it comes to math calculations and profit forecast. This one will definitely be a success for Amazon. The question is, what kind of a success is acceptable for Amazon?